Hi, I’m Lily — and this is my son, Gilbert!

I heart peek-a-boo was born from our love of the outdoors and a very real need to keep the bugs at bay. Living in North Queensland means our backyard and local playgrounds are always buzzing with insect life. After trying every spray, cream, and coil under the sun, I started wondering… what if the solution was in the clothes?

Enter Insect Shield® — a science-backed technology developed through years of research and field testing. It gave our family the extra playtime outside we were craving, without the bites or the fuss. More Play, Less Spray!

Now, we design durable, adventure-ready clothing that’s made for climbing, crawling, and cartwheeling — all while keeping bugs off the guest list. With breathable fabrics, bold colours, hand-drawn prints, and matching UPF 50+ hats. Our gear helps your little one stay comfy, protected, and totally playground-cool.